Mobile working not considered
The majority of Britons do not consider how technology could shape a work/life balance when considering whether or not to launch their own business, according to research by web hosting provider Fasthosts Internet.
The survey of 1500 UK adults found that only 14 per cent would consider the impact of technology such as smartphones, notepads and Internet applications, before concluding whether or not to launch a business. Poor economic factors and fear of losing money remain the primary reasons for reluctance to start a new project. Fasthosts advises budding entrepreneurs to speak to technology providers from the very outset, as web-based tools and eCommerce can often enable far more flexible working than many realise, giving more opportunity to get a new business off the ground and growing.
When asked about the main factors for consideration in whether or not to launch a business project, only 14 per cent would look into what impact technology could make on their work patterns. This is despite one in four people having doubts about their ability to cope with running a business effectively. In scoping a business idea, the most popular groups to consult for strategic advice are banks (35 per cent), potential clients (31 per cent), stock suppliers (27 per cent) and then friends and family (25 per cent).
Stephen Holford, marketing director, Fasthosts Internet, commented, “It is vital for anybody thinking of starting their own business to know what is technologically possible from the very start. Selling goods and even services online is often incorrectly regarded as beyond the reach of non-technical people. Family responsibilities and financial aspects are always pressures that need to be considered. However, the huge range of Internet-based tools available for mobile working means that work patterns can be far more flexible and mobile than ever before. It is vital that before deciding if a start-up project is achievable, one looks carefully at what technology is available to help”.
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